Insider Secrets to a Top 100 Podcast
So what do all top podcasts have in common? Differentiation, discoverability, and demand. That’s how you attract listeners, keep them coming back, and convert them into paying clients.
I’m Courtney Elmer: founder of PodLaunch®, top 1% podcasting educator, and host of the globally-ranked show Insider Secrets to a Top 100 Podcast. While I’ve been featured in Forbes, and CEO Weekly dubbed me The Podcast Whisperer, what I’m really known for is my work on the psychology behind what makes podcasts succeed (or fail).
I’ll never forget the moment my world came to a screeching halt when my doctor said, “The biggest risk of this surgery is that you could permanently lose your voice.”
And I never expected to be so terrified of losing my voice — especially as someone who had been told since I was nine years old that “my mouth got me into trouble” and who believed that no one really cared what I had to say. But that defining moment became the catalyst for the work I do today.
For me, podcasting isn’t just about building an audience, growing your authority, or adding a new income stream to your business. It’s a way to challenge yourself every day not to take your voice for granted — and to use it to create powerful, meaningful change in the world.
It’s easy to think no one is listening or that what you have to say doesn’t matter. But if you keep believing that, the people who need your message the most will never have the chance to hear it. Your voice has the power to inspire, connect, and change lives — and someone out there is waiting right now to hear it from you.
They are the world’s movers and shakers who aren’t interested in chasing vanity metrics like downloads. They’re willing to invest the time and effort to build a podcast that becomes a powerful business asset. And above all, they’re ready to use their voice to create meaningful change in the world.
The real issue? Most podcasts blend in because they haven’t nailed three critical elements: differentiation, discoverability, and demand. Without these, even the best content gets overlooked.
Through more than 15,000 hours of research into what today’s top podcasts are doing differently, we share actionable, psychology-driven insights and strategies designed to help you build a Top 100 podcast. Every episode unpacks what high-performing podcasts do to stand out and gives you the tools to create a bingeworthy show your audience can't ignore.
Here, you won't find outdated advice like “just keep podcasting” or “share every episode to your email list and social media." Instead, we focus on what actually works — from positioning your show to attract listeners who are primed to become clients, to crafting episodes that build deep loyalty and drive real business growth.
So, if you're an established coach, consultant, or service-based business owner ready to launch your podcast successfully (or if you've already started a podcast that's not growing like you expected it to) this show will give you the clarity and direction you need to become the go-to expert in your niche with a top podcast that drives meaningful growth for your business.
With all the buzz around video podcasting, is audio being left behind? In this episode, I sit down with Tom Rossi, co-founder of Buzzsprout, who pulls back the curtain on why audio-only podcasting still has unique strengths that video can’t match. From deeper listener connections to just saying no to the high pressure of video production, Tom shares why focusing on what works best for *you* is ultimately your smartest move.
So if you’ve been wondering whether you're missing out by not going all-in on video or if you want to keep podcasting without adding more to your plate, this episode is for you. Hit play and let's dive in.
0:02 – Why Video Could Be a Threat to Podcasting
3:15 – How to Decide if Adding Video Fits Your Podcasting Goals
4:08 – What Audio Podcasts Have that Video Can't Compete With
7:55 – How to Leverage Video Without Losing Focus on Your Audio Podcast
12:05 – When Audio-Only Might Be the Smarter Choice for Your Podcast
Episode Links:
- New to podcasting? As a bonus for our listeners, get a $20 Buzzsprout credit when you sign up through this link, thanks to Tom and the team over at Buzzsprout.
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing your podcast? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review!
Want a top podcast that converts listeners to clients? Book a free strategy call
NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast
Connect with Court: Instagram | Linked In | PodLaunch HQ
Vinnie Potestivo, Editor-in-Chief of
I Have A Podcast®