In this episode, we talk to Wendy Jedlička. She has a strong background in design, manufacturing, and business. As a Lifetime Certified Packaging Professional and certified Sustainability Associate, she brings a wealth of expertise in sustainable design and business strategies. She is the president of a packaging design firm that specializes in creating sustainable solutions, and she’s played a key role in coordinating the o2 International Network for Sustainable Design in the US. Beyond her work in the field, she also develops curriculum and teaches courses on sustainable design, marketing, and business. An internationally recognized speaker and prolific writer, she’s contributed to leading design publications and authored chapters in well-known books, bringing cutting-edge insights to professionals worldwide.

During this episode we talked about our guest’s journey into sustainable packaging, exploring what first inspired her, how packaging has evolved, and the latest materials and technologies shaping its future. She dispels common misconceptions about sustainable packaging, shares the biggest challenges businesses face in adopting sustainable practices, and discusses her efforts to weave sustainability into education. We also talk about her books, Packaging Sustainability and Sustainable Graphic Design, and hear her advice for anyone wanting to make a meaningful impact. 

Links from the episodes:

Course 77 video

Nanobag

Where can people find Wendy?

LinkedIn

MCAD

O2 Upper Midwest

KEY TAKE AWAY

“Products and packaging needs to be a team and currently they are not treated that way.”