I have received the Brand Leadership Award from the Asia Brand Congress for global marketing efforts. I was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry
My wife, Jenny, and I have five children, a golden retriever, and a stray cat. We live in beautiful Boise, Idaho.
In the world of creativity, you can look around and see the people who take a forward-fast approach. They are the ones who are taking charge of their personal and professional lives, making significant choices about how they view things, choosing their attitude with purpose, attracting the right collaborators to support their vision, and most of all, taking action to make things happen.
- Mark Stinson
Previously, I was senior vice president of brand strategy at GSW. My career includes positions as president of a global brand consultancy, president and chief creative officer of an independent healthcare communications firm, and managing partner of an Omnicom medical ad agency.
The job I that shaped my business life was being a paperboy for 7 years in junior high and high school.
Today’s guest is Carter Fox, the Soulful Traveling Spaceman Bassman. He’s the author of The YouTube/Google Ads Rockstar Approach
He joins us from Philadelphia.
@carterfoxmarketing on Instagram
Guide to the Interview
1️ Blending Music & Marketing – Carter, your career bridges both the artistic and business sides of the industry. How did you first realize the importance of marketing for independent musicians? What are some of the biggest mistakes artists make when promoting their music?
2️ The Power of Branding – You emphasize the importance of artist branding. In a crowded music landscape, what are the key elements of a strong artist brand. How can musicians create a compelling identity that resonates with both fans and industry professionals?
3️ Touring & Collaboration Insights – You’ve toured with legends like Freddie Jackson and collaborated with both major and indie artists. What lessons have you learned from these experiences? How have they shaped your approach to music and business?
4️ Building a Sustainable Career in the Digital Age – With streaming, social media, and evolving tech, the music industry is constantly changing. What are the most effective strategies today for independent artists to build a long-term, financially sustainable career?
5️ The YouTube/Google Ads Rockstar Approach – Your book offers a three-phase plan for musicians to promote their work effectively. Could you break down this framework and share one key tip that any artist can apply right now to improve their reach and engagement?
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Vinnie Potestivo, Editor-in-Chief of
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