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Unlocking Your World of Creativity

with Mark Stinson

Introduce yourself.

I am a Brand Innovator – an experienced marketer, a venture catalyst, and a skilled group facilitator. My work has included market assessment, branding, and marketing strategy for health, science, and technology products in pharmaceuticals, diagnostics, medical devices, provider networks, and clinical research tools. But what I really do is help people think more creatively, break down barriers, and have more fun at work!

I'm a frequent speaker, trainer, and facilitator for sales meetings, advisory boards, and strategy workshops. I have published of four business books, Patient Activation, ForwardFast Branding, N-of-8, and Customer CHEMistry. I've also contributed to motivational books, Living in the Now and Alone In My Universe. Plus, I've designed a series of inspirational creative journals. I have received the Brand Leadership Award from the Asia Brand Congress for global marketing efforts. I was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry My wife, Jenny, and I have five children, a golden retriever, and a stray cat. We live in beautiful Boise, Idaho.

In the world of creativity, you can look around and see the people who take a forward-fast approach. They are the ones who are taking charge of their personal and professional lives, making significant choices about how they view things, choosing their attitude with purpose, attracting the right collaborators to support their vision, and most of all, taking action to make things happen.

- Mark Stinson

Share an experience that has shaped who you are today.

My career in marketing, communications, and branding spans almost 40 years. I am founder and principal of Bioscience Bridge, LLC. I also serve as a brand strategy consultant for 83bar, LLC. Previously, I was senior vice president of brand strategy at GSW. My career includes positions as president of a global brand consultancy, president and chief creative officer of an independent healthcare communications firm, and managing partner of an Omnicom medical ad agency. The job I that shaped my business life was being a paperboy for 7 years in junior high and high school.

Tell us about your podcast audience.

In more than 200 episodes, we've attracted a global audience -- in fact, we often rank in markets around the world like Kenya, Netherlands, Sri Lanka, and Sweden.

What makes your podcast unique?

My podcast, Unlocking Your World of Creativity, is about taking action with your ideas. We discuss these topics: - How to tap into your most original thinking - Inspiration from your own experience - Specific tools, exercises, and formulas to organize your ideas - Most of all, how to make connections and create opportunities to produce creative work. Specifically, we will talk about your creative process and work.

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