Wealth, Yoga, Wine
Yoga- I have thirty years practicing Kundalini yoga everyday and twenty six years selling french wine.. thus Wealth, Yoga, Wine podcast.
I created a podcast Wealth, Yoga, Wine during lockdown, teaching myself with YouTube research for a year and a half to finally publish it.
My podcast Wealth, Yoga, Wine ..Combines two careers; twenty six years as a French wine sales gal and fifteen years as the owner of Le Petit Chateau inn.
I taught myself podcasting and love it, using the knowledge of those former careers. I am busy building my empire!
The podcast is just over two years. I have not delved into the audience demographics...
I tell a story about each person, company. You would never know that they support the show! ( with their advertising dollars).
Most Podcasters Are Lazy About Marketing
After five years in the podcasting industry, I’ve realized that many podcasters lack real marketing skills for promoting a business or service.
My podcast marketing style evolved from:
Sixteen years of owning a French-themed inn
Experience as a French wine specialist
A deep understanding of how to create fun, excitement, and emotional connection around a business
After observing what the vast majority of my colleagues are doing, I believe it’s time to call this out.
Here’s Why
When you are interviewed on a podcast, there is usually a paid sponsor.
That sponsor receives:
A pre-roll ad
A mid-roll ad
An end-roll ad
These ads are promoted and marketed during your interview.
After the interview:
You are sent a recording
You are expected to upload it to an app
You must then market it across multiple social media platforms
This process can take hours—sometimes days—of frustration on your part
The Reality of Podcast Advertising
Audiences dislike advertising, regardless of the sponsor.
Listeners often switch to another podcast that has no ads.
In reality, you are not the one being featured.
The sponsor who paid for the advertising is the true focus.
Millions of podcasters follow this same model.
My Approach Is Different
I transferred my marketing skills from:
Owning Le Petit Chateau Inn
Working as a French wine sales specialist
Into a specialized approach: Podcast Marketing Services.
I represent clients who offer products or services that improve their communities.
I interview my clients and tell their story.
I have a gift for embellishing my clients in a way that:
Creates emotional connection
Attracts qualified leads
Makes sales easier and more natural
Learn More
What I do for each client is outlined on my Opportunity Card.
Send me an email, and I’ll be happy to share it with you. valerie@allinourminds.com
This is what podcast marketing is all about at my company :CHEZ VALERIE llc
REQUEST MY OPPORTUNITY CARD TODAY
RESOURCES:
PODCASTER EXTRAORDINAIRE:
JR SPARROW is a GREAT INTERVIEWER and STORY TELLE
https://podcasts.apple.com/us/podcast/wv-uncommonplace-uncommon-conversations/id1368068056
MERCI
Vinnie Potestivo, Editor-in-Chief of
I Have A Podcast®
