Coffee with a Journalist
with Jered Martin
Introduce yourself.
I'm Jered, the co-founder and COO at OnePitch. Within my role, I wear multiple hats ranging from sales and customer success to product management/marketing and partnerships.
Early on I realized the important of working for a small business and the impact I could bring through my own experience and knowledge. I've been working for the last 5+ years to better understand the frayed relationships between brands and journalists and have found unique strategies and insights to better equip brands to tell more compelling stories and better target journalists.
Early on I realized the important of working for a small business and the impact I could bring through my own experience and knowledge. I've been working for the last 5+ years to better understand the frayed relationships between brands and journalists and have found unique strategies and insights to better equip brands to tell more compelling stories and better target journalists.
My co-founder and I built OnePitch to help facilitate stronger connections between brands and journalists. There is a huge disconnect when it comes to pitches journalists receive and we're on a mission to help brands better communicate and share their stories with the most relevant journalists from top-tier and trade publications. We launched OnePitch in 2017 on a bootstrapped budget and since then have organically grown our presence within the PR SaaS space. Our site sees over 10K visitors per month including our blog, The TypeBar.
"One of the many things I enjoy about podcasting are the positive responses from our listeners about how much they enjoy our guests and how it's helped them to connect with journalists more effectively."
- Jered Martin
Share an experience that has shaped who you are today.
My background started in digital marketing 8+ years ago and since then I've learned the ins and outs of social media, SEO, branding, communications, and most importantly media relations. While at my first job, I was doing media relations without even knowing it. I worked for a range of clients from golf courses to restaurants, to home remodeling companies and personal injury lawyers. This wide range of clients allowed me to fully understand what it takes to learn the ins and outs of various industries, how to target the right audience on the most optimal platforms, and to build confidence in learning about new industries.
Tell us about your podcast audience.
Our audience, just as our platform, consists of a number of roles and industries including PR, marketing, and communications professionals from agencies, in-house, as well as freelance. These individuals return to our show consistently because we provide insights and information they can't find anywhere else. Most commonly, a person who wants to work with a journalist spends hours researching who they are, what they write about, and tries to guess if a pitch will resonate with them.
Within our episodes, we provide insights about how journalists operate, the reasons they want to connect with brands and sources, how they prefer to be pitched, and the process they follow for compiling sources and information to publish news stories.
Within our episodes, we provide insights about how journalists operate, the reasons they want to connect with brands and sources, how they prefer to be pitched, and the process they follow for compiling sources and information to publish news stories.
What makes your podcast unique?
In 2019, we launched the Coffee with a Journalist podcast and have organically grown our audience to over 2K listeners per month and received over 59K downloads after releasing a total of 118 episodes. We interview journalists and get them to share preferences surrounding pitching, how they build relationships with brands and sources, what steps they take to create and publish stories, and A LOT more. To date, there is only one other podcast that follows this same format and we've found that our listeners continuously return to our show each week with new guests and fresh perspectives on what it takes to work with journalists efficiently and effectively.
Cassie McGrath, Morning Brew
Welcome to this week’s episode of Coffee with a Journalist, where we bring you inside the world of healthcare journalism with our guest, Cassie McGrath, a healthcare reporter from Morning Brew. Join us as we delve into the fast-paced realm of health news reporting, revealing how Cassie navigates a bustling inbox, cultivates strong relationships with publicists, and selects the right experts to weave compelling narratives. Discover what it’s like working within Morning Brew’s professional division and the intricate process of transforming a pitch into an engaging story. Whether you’re a curious publicist or simply intrigued by the dynamic world of healthcare journalism, this episode is brimming with insightful tips and stories. So grab your coffee, get comfortable, and let’s dive into it with Cassie McGrath.
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Vinnie Potestivo, Editor-in-Chief of
I Have A Podcast®
