5 Steps to Get Your Podcast Noticed​
Adapting to breaking news sounds stressful; being ready to shift coverage at the drop of a hat. The workday is long too; I'm talking 12+ hours. Even weekends and holidays are sometimes when big stuff happens. The audience for Behind the Spotlight gets this inside look because they're coaches, authors, and personal brands themselves. They're hustling too! It's about understanding the media business and what it takes. More than just reading a teleprompter, that's for sure. You've got to be "on" all day as an anchor.
So yeah, I just wanted to give a little insight into the reality behind those TV jobs we all see as glamorous. It's more grit than glitz when it comes down to it! What do you think? Crazy schedule, right?
My audience wants to constantly learn and grow. Whether it's leveling up their careers, improving their relationships, or just being happier - they're always down for real talk about how to thrive in life. The episodes are pretty raw...
I share a lot of personal stories and insights. I think they appreciate how authentic I get. It's like having candid convos with your close friends. We discuss really relatable struggles and actionable tips. The feedback I get is that they love feeling motivated and empowered after each ep! I always challenge them to reflect on hard topics and take action.
Even though we go deep, my goal is to get them pumped up and inspired to make changes. What keeps 'em coming back? Well, we've built up trust over time. They know I deliver honest value each episode without fluff. And we have fun together!
Like, being a TV anchor or personality seems so glamorous from the outside, but what's it actually like day-to-day? I think we all wonder sometimes if those kinda jobs are as fun and exciting as they appear.
Well, turns out there's a whole lot more work and stress involved than you'd think! Anchors have these super early wake up calls, we're talking like 3 or 4am. Can you imagine? They gotta get their hair and makeup done at the crack of dawn and be all pepped up for the morning shows. Seems exhausting to me! There's tons of prep and planning too, constantly reviewing stories and being briefed by producers on the latest updates.
Adapting to breaking news sounds stressful, being ready to shift coverage at the drop of a hat. The workday is long too, I'm talking 12+ hours. Even weekends and holidays sometimes when big stuff happens. The audience for Behind the Spotlight gets this inside look because they're coaches, authors, personal brands themselves. They're hustling too! It's about understanding the media biz and what it takes. More than just reading a teleprompter, that's for sure. You gotta be "on" all day as an anchor.
So yeah, just wanted to give a little insight into the reality behind those TV jobs we all see as glamorous. It's more grit than glitz when it comes down to it! What do you think? Crazy schedule right? I have so much respect now for what anchors deal with daily. Not as easy as it looks!
Going behind the spotlight to meet Vanessa Bruce, co-founder + CEO of Dough. Vanessa is an award-winning, patent holding, founder, operator, and designer passionate about transparent commerce, driving change with our purchase power, and financial independence. Dough was founded when Vanessa and co-founder Anna caught up over coffee and chatted about the struggles of being a female-founder. The conversation quickly led to late-night texts sharing articles on the capital gap (can you believe women receive only 2.7% of investment dollars?), the pink tax (did you hear women get charged on average 7% more products like razors?), and spending power (wait, we as women control 80% of consumer-driven purchases?). The duo thought, “What if we could direct spending dollars back to women-owned companies to create economic equity?”
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Beth and Vanessa discuss:
- How her family inspired her to create her own path
- Conscious consumerism
- Creating Dough
- Transparency and some of Dough’s other company values
- How Vanessa balances family and business
- How Dough really embodies collaboration and community over competition
- What’s to come for the brand
- And more!
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Vanessa’s work has been featured in Fortune, Bustle, and the New York Times as well as recognized by the Stevie Awards, Adobe Creative Jams and W3 – just to name a few. She believes in building a more inclusive, compassionate, and equitable community and volunteers as a mentor at Hack.Diversity as well as advises early stage DTC founders. She is a first generation college graduate, an alumni of Simmons University, a women’s college in the heart of Boston, where she studied Design and Public Relations.
Connect with Vanessa:
Vinnie Potestivo, Editor-in-Chief of
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