Early on I realized the important of working for a small business and the impact I could bring through my own experience and knowledge. I've been working for the last 5+ years to better understand the frayed relationships between brands and journalists and have found unique strategies and insights to better equip brands to tell more compelling stories and better target journalists.
Within our episodes, we provide insights about how journalists operate, the reasons they want to connect with brands and sources, how they prefer to be pitched, and the process they follow for compiling sources and information to publish news stories.
In this episode, we sit down with Conz Preti, the senior editor for Freelancers at Business Insider. Conz covers a wide range of topics, including parenting, health, college life, and sex and relationships. Throughout the episode, she provides valuable insights for publicists and freelancers looking to pitch stories to Business Insider. From her inbox management strategies to her preferences for expert sources and pitch subject lines, Conz shares tips and advice to help you land your next story in Business Insider. Join us as we dive into the world of journalism with Conz Preti.