Early on I realized the important of working for a small business and the impact I could bring through my own experience and knowledge. I've been working for the last 5+ years to better understand the frayed relationships between brands and journalists and have found unique strategies and insights to better equip brands to tell more compelling stories and better target journalists.
Within our episodes, we provide insights about how journalists operate, the reasons they want to connect with brands and sources, how they prefer to be pitched, and the process they follow for compiling sources and information to publish news stories.
In this episode, host Beck Bamberger sits down with the fabulous Dani Kwateng, executive editor of Teen Vogue. Dani gives us a behind-the-scenes look at the evolution of Teen Vogue over the past two decades and shares her insights on how writers can successfully pitch concepts and ideas to her as an editor. She also discusses the importance of exclusives and how they can be funneled to other esteemed publications. Oh, and did we mention that Danie delves into her time spent during New York Fashion Week? Dani discusses her experiences with this exciting event and how she balances it all.