Hacks & Hobbies by Junaid Ahmed

Hacks & Hobbies

by Junaid Ahmed

"Get Started Before Its Too Late."

Introduce yourself.

I’m a father of 4 kids, beekeeper and a hobbyist, started the podcast to document my journey and in turn realized all of my potential through storytelling, which enabled me to pivot the podcast to interview others that took their passion to profit.

People listening to it are either on a journey or discovering what is possible with the technology we have at hand.

Share an experience that has shaped who you are today.

I’ve been a tech enthusiast as long as I can remember, started with cameras back in 1989, and then introduced to computers in 1992. This set my foundation to build on the experience of delving even deeper on what the computer can do.

In 1995, I graduated from high school in Saudi Arabia and moved the US for higher education only to be influenced to start working and making money.

Which led me to designing flyers for my uncle using my experience with computer software (my major in high school was computer science) I kept going deeper and securing work/job that fueled my experience.

After 20 years of UX, 30 years of Photography and camera I’ve been able to merge the two into finding solutions for my clients in building out their home studios for effortless content creation spaces.

Tell us about your podcast audience.

I love this question and I wish I knew who is the actual audience because I’m not getting feedback from them. But what makes the potential audience unique is how FAST they move and the Action takers they are.

I should actually say that I AM the audience for my own podcast because I’m doing all of these interviews for myself so that I can learn from these guests and build my storytelling muscle.

What makes your podcast unique?

My podcast has a 3 part structure and it works very similar to how my mind works.. at least that’s what I think.

1. I delve into the journey of my guests and how they landed to the place they are today, what inspired them, what enabled them to break the bounds and stand where they are.

2. I ask them to give 3 hacks for the podcast listeners so the audience can implement and take action.

3. I ask them a few questions to gauge who they are as a person and personality.

If your book, course, or expertise is sitting on a shelf, this episode is for you.

Junaid sits down with learning strategist Parchelle Tashi, founder of The Author’s Leverage, to unpack how authors, coaches, and experts can turn years of experience into powerful, scalable learning assets that create income, impact, and freedom.

They dive into how to productize your expertise, choose the right format (course, membership, licensing, B2B, enterprise, or experiences), and design learning that people actually use—not just binge once and forget. You’ll also hear Parchelle’s concept of “stickiness” for digital learning, the Learning Leverage Loop, and how to build systems that make your IP live far beyond one-to-one delivery.

You’ll learn:

How to productize what’s in your head into step-by-step assets that others can implement
The framework for choosing between B2C, B2B, B2E, and live experiences as profit paths
The Five I’s learning journey and how to meet your audience where they really are
Why community and feedback loops are the real engine of sustainable growth
Practical tools (like Notion and Go High Level) to deliver “sticky” learning and keep clients engaged

Timestamps

00:00 – The problem with “delivery mode”
Why experts burn out and why scaling your knowledge requires a mindset shift.
02:30 – What it really means to productize your expertise
Turning your method into a simple, repeatable process others can execute.
05:25 – The Leverage Plays: B2C, B2B, B2E & experiences
How Parchelle maps all the profit paths hiding inside your existing body of work.
08:40 – The Five I’s: designing a true learning journey
From introduction to innovation—and finding where your audience is “screaming” the most.
13:20 – The Learning Leverage Loop
A continuous system of evaluating, strategizing, creating, and staying in community.
16:40 – Making your content “sticky,” not forgettable
How to design digital assets people return to, use with their coach, and feel accountable for.
21:30 – Tools, systems & your first small step today
Why Parchelle loves Notion and Go High Level—and what to do this week if you’re sitting on years of untapped expertise.