Making Conversations Count Ltd
There’s me, Wendy as host and neal Veglio as producer. I find guests, screen ann interview.
Neal takes the recording and creates the show and produces the content for distribution on some socials.
I personally post to IMdb, YouTube and LinkedIn as they’re not shared access or biggest potential audiences.
Listeners are a like the brexit vote 51% business leaders, like who are featured from different industries a and 49% are starting out or in their early days wanting to soak up knowledge.
30+ years in cold calling, business development, talking to strangers and creating conversations from thin air piquing interest and building relationships – plus a good dose of genuine curiosity
Every conversation is honest and relatable. There’s no pre-scripted questions and the conversation is allowed to flow naturally.
They know I will ask questions that should prove helpful for them to apply themselves.
It also gives them a window into our lives and often some very personal stories.
Conversations are at the heart of everything we do. I want to know from guests how they approach running their business.
I also ask them to share one conversation they know changed their life and what happened as a result.
The Magic of Authentic Marketing: with TV magician Ben Hanlin
Ben discusses how he transitioned from performing arts to co-founding a digital marketing agency during the pandemic.
His unique selling point is his authenticity, which he brings into the agency’s mission to create engaging content and be ‘client obsessed’.
We discuss effective digital marketing strategy, focusing on providing value to the audience, ensuring authenticity, and giving more than selling.
We also touch on strategies for content idea generation and execution, particularly using our favourite channel, LinkedIn.
And just what do we mean when we say Elton John beats the Arctic Monkeys in a battle of the bands?…
01:13 Transition from Magic to Marketing
03:20 The Importance of Understanding Your Audience
08:15 Strategies for Successful Storytelling in Digital Marketing
14:21 The Role of Authenticity and Consistency in Content Creation
21:26 The conversation that counts
21:43 Finding Purpose in Your Work
Other related episodes we’d like you to check out
Mentioned in this episode:
Buy my book “Making Conversations Count”
How to work with me