
I have received the Brand Leadership Award from the Asia Brand Congress for global marketing efforts. I was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry
My wife, Jenny, and I have five children, a golden retriever, and a stray cat. We live in beautiful Boise, Idaho.

In the world of creativity, you can look around and see the people who take a forward-fast approach. They are the ones who are taking charge of their personal and professional lives, making significant choices about how they view things, choosing their attitude with purpose, attracting the right collaborators to support their vision, and most of all, taking action to make things happen.
- Mark Stinson
Previously, I was senior vice president of brand strategy at GSW. My career includes positions as president of a global brand consultancy, president and chief creative officer of an independent healthcare communications firm, and managing partner of an Omnicom medical ad agency.
The job I that shaped my business life was being a paperboy for 7 years in junior high and high school.

In this episode, we take you on a creative journey to Cape Town, South Africa, where we meet Daniela Gottschalk, founder of Tinzeltown, a high-concept project development and design firm. Daniela shares her eclectic path from copywriting and hospitality to becoming an interior designer renowned for her bold, retro Hollywood-inspired spaces.
@tinzeltowndesign on Instagram
Highlights from the Conversation:
- The Evolution of Creativity: Daniela explains how her creative journey—from copywriting to restaurateur and therapist—culminated in her passion for designing unique, engaging spaces.
- Design Philosophy: She discusses how her interior designs reflect a blend of freedom, bold colors, and retro glam, evoking a luxurious and carefree 1960s Palm Springs vibe.
- Hospitality Meets Design: Daniela reveals how her background in hospitality informs her design approach, creating spaces that entertain, comfort, and inspire.
- Cape Town’s Creative Energy: She highlights the city’s vibrant, unpretentious creative community, where freedom of expression thrives and opportunities for innovation abound.
- Breaking Rules, Finding Freedom: Daniela emphasizes how her work pushes boundaries, combining unexpected elements and giving people the courage to think and live “outside the box.”
Quote:
“Creativity is about giving things new meaning—placing them differently, combining them boldly. It’s about freedom, self-expression, and living outside the box.” – Daniela Gottschalk
Thank you to our sponsor, White Cloud Coffee Roasters, crafting exceptional blends to fuel your creative adventures. Discover your new favorite coffee at whitecloudcoffee.com.















Vinnie Potestivo, Editor-in-Chief of
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