No BS Business School by Jan Ditchfield

No BS Business School

by Jan Ditchfield

"The actions you take in business don't need to be perfect to be successful, but they do need to be intentional."

Introduce yourself.

I’m Jan – business educator, revenue coach and the Host of No BS Business School.

I help industry experts uncover the blind spots in their business and lean into their unique gifts, so they can take intentional action to scale their online revenue.

My podcast is my love letter to the gusty, unapologetically talented female entrepreneurs who listen, to help them stay inspired and keep moving in the right direction as they grow the online side of their business.

It’s also where I share everything I’ve learned about turning a 20+ real world career into a 6-figure online business, and how the women who listen to my show can do the same.

Share an experience that has shaped who you are today.

I turned the art of buying someone a $5 cup of coffee into a $20 million career. I had a 20+ year career as an award-winning business operations strategist and professional fundraiser.

When I decided to follow my dream of being my own boss, I struggled to grow my online business following the generic advice that seems to dominate this market.

So, I went back to using the tactics that I know so well from the real world and transferred them into the digital space, and my business took off online!

Now, I share that knowledge with other experts to help them scale up their online presence, in a way that’s tailored to their specific needs, rather than following generic trends or advice.

And let me tell you, if you’ve been a subject matter expert in the real world, you have a massive advantage when it comes to the online game. Unfortunately, that edge isn’t being shared enough, so I’m here to help!

Everything I teach on my podcast and to my clients, is based on my real-life experience of being responsible for over $20 million in revenue in my career and working with every level of expert from Grassroots, to Parliament Hill, to Hollywood.

Tell us about your podcast audience.

My audience are real world industry experts who are trying to navigate the online business world without losing their money or their mind in the process.

The women who listen to my show are driven to create wealth and legacy from their unique gifts and are looking for the fluff-free strategies and action steps to make that happen.

I have a deep respect for my listeners and know how incredibly talented they are in their specific niche. My goal on the show is to be able to help them scale the online side of their business in a way that’s tailored to their unique needs, instead of just following generic trends or advice.

I think what keeps them coming back is that they know I’ll always tell it like it is, and that I already know they’re an expert. They deserve to learn from someone who is as well.

What makes your podcast unique?

No BS Business School releases 3 episodes a week that focus on helping real world business owners and subject matter experts navigate the world of online marketing and digital sales….without losing their money or their mind in the process!

On my show, you’ll 2 short episodes a week filled with direct, concrete, actionable step-by-step tips on how to build the online side of your business, sell your programs or services more effectively and market yourself online authentically.

Plus, I’m also joined once a week by a special guest who is doing big things in business, talking about the ups and downs of life as an entrepreneur.

Think of my podcast as your trend-free cocktail hour convo with a good friend who understands the depth of your expertise and knows exactly how to translate that into a profitable online business without the BS. 🙂

Podcast business growth is about so much more than hitting publish, watching your download numbers and hoping the right people eventually find your show.

A great podcast can become one of the most powerful marketing assets in your business. It can help you grow an audience, build authority around the work you want to be known for, deepen trust with the people already listening and create a path that helps you convert listeners to clients.

But none of that happens simply because you have a podcast.

Welcome to Evergreen Marketing, Simplified.

I'm Jan Ditchfield, an award-winning marketing strategist, Podcast Business Strategist and 2x top-ranked Canadian podcast host. I started my first show with a $25 microphone and 15 downloads, and went on to build a half-million-dollar business with podcasting at the centre of my marketing strategy.

Now, I'm bringing everything I've learned about podcast business growth, marketing and building shows that actually contribute to a business here on Evergreen Marketing, Simplified.

Because this isn't just a podcast about podcasting.

We're going to talk about the podcast business strategies that help your show get found, grow the right audience and climb the charts. We'll dig into podcast SEO strategies, discoverability and what can actually help you increase downloads without chasing numbers for the sake of numbers.

But we'll also go beyond the download.

We'll talk about podcasting for business, email marketing, content strategy, evergreen marketing, audience growth, thought leadership and the rest of the marketing ecosystem around your show—because your podcast shouldn't exist in a vacuum.

It should be doing something for your business.

And if you're a woman entrepreneur who wants to build a top-ranked podcast that gets found, grows your business and becomes one of the most valuable pieces of your marketing strategy, you're in the right place.

And for my Canadian women podcasters, there's another place I want you to know about.

Come join me inside The Show, Canada's Podcast Business Mastermind for Women Entrepreneurs.

The Show is where we're bringing Canadian women together to build stronger shows, grow our audiences, grow our revenue, collaborate with one another and put more Canadian women on the podcast charts.

It's free to join, and I'd love to have you in the room.

Join The Show: JanDitchfield.co/theshow

This is what I believe a podcast business can look like when we stop treating our shows like another piece of content we have to produce and start building them like the business assets they have the potential to become.

Let's get to work, my friend.

Next Steps:

💻 Join Canada's Podcast Business Mastermind: janditchfield.co/theshow