No BS Business School
I’m Jan – business educator, revenue coach and the Host of No BS Business School.
I help industry experts uncover the blind spots in their business and lean into their unique gifts, so they can take intentional action to scale their online revenue.
My podcast is my love letter to the gusty, unapologetically talented female entrepreneurs who listen, to help them stay inspired and keep moving in the right direction as they grow the online side of their business.
It’s also where I share everything I’ve learned about turning a 20+ real world career into a 6-figure online business, and how the women who listen to my show can do the same.
I turned the art of buying someone a $5 cup of coffee into a $20 million career. I had a 20+ year career as an award-winning business operations strategist and professional fundraiser.
When I decided to follow my dream of being my own boss, I struggled to grow my online business following the generic advice that seems to dominate this market.
So, I went back to using the tactics that I know so well from the real world and transferred them into the digital space, and my business took off online!
Now, I share that knowledge with other experts to help them scale up their online presence, in a way that’s tailored to their specific needs, rather than following generic trends or advice.
And let me tell you, if you’ve been a subject matter expert in the real world, you have a massive advantage when it comes to the online game. Unfortunately, that edge isn’t being shared enough, so I’m here to help!
Everything I teach on my podcast and to my clients, is based on my real-life experience of being responsible for over $20 million in revenue in my career and working with every level of expert from Grassroots, to Parliament Hill, to Hollywood.
My audience are real world industry experts who are trying to navigate the online business world without losing their money or their mind in the process.
The women who listen to my show are driven to create wealth and legacy from their unique gifts and are looking for the fluff-free strategies and action steps to make that happen.
I have a deep respect for my listeners and know how incredibly talented they are in their specific niche. My goal on the show is to be able to help them scale the online side of their business in a way that’s tailored to their unique needs, instead of just following generic trends or advice.
I think what keeps them coming back is that they know I’ll always tell it like it is, and that I already know they’re an expert. They deserve to learn from someone who is as well.
No BS Business School releases 3 episodes a week that focus on helping real world business owners and subject matter experts navigate the world of online marketing and digital sales….without losing their money or their mind in the process!
On my show, you’ll 2 short episodes a week filled with direct, concrete, actionable step-by-step tips on how to build the online side of your business, sell your programs or services more effectively and market yourself online authentically.
Plus, I’m also joined once a week by a special guest who is doing big things in business, talking about the ups and downs of life as an entrepreneur.
Think of my podcast as your trend-free cocktail hour convo with a good friend who understands the depth of your expertise and knows exactly how to translate that into a profitable online business without the BS. 🙂
If you’ve been thinking about starting a podcast — or you already have one and you’re quietly wondering why it’s not bringing in clients — this episode is for you.
One of the questions I hear most often is: “Is a podcast actually the right move for my business… or is it just another content commitment I don’t have time for?” And it’s a fair question. Because while podcasting can be an incredibly powerful way to grow online visibility and create a profitable podcast, it’s not the right strategy for everyone — at least not in the same way.
After creating nearly 400 podcast episodes, spending hundreds of hours behind the mic, and generating over six figures directly through podcast monetization, I’ve started to see very clear patterns. In this episode, I walk you through the three types of women who benefit most from monetizing a podcast, plus one bonus scenario that almost no one talks about.
We talk honestly about what it takes to move beyond podcasting as “just content” and start treating it as a real business asset.
In this episode, you’ll hear about:
• How to know if monetizing your podcast makes sense for your current season of business
• Why service providers and experts often use podcast monetization to move away from 1:1 burnout
• How a podcast can support passive income and evergreen sales — without constant launching
• Why many women in their 40s are uniquely positioned to build authority and trust through podcasting
• How podcast monetization works differently for corporate professionals transitioning into entrepreneurship
• Why creatives and content creators often cap their income on social media — and how a podcast changes that
• The biggest reason most podcasts fail to generate clients (and how to fix it)
• The difference between thought leadership podcasts and podcasts designed to attract more clients
• How online visibility becomes easier when your podcast is positioned to convert, not just nurture
We also talk about a hard truth most people skip: many podcasts don’t work for business because they were never built with monetization in mind. They were created to share ideas — not to support small business growth. And there’s a big difference between the two.
If you’re a service provider looking to step back from constant 1:1 work, a woman in a 9–5 who’s ready to turn your expertise into something more sustainable, a creative tired of fighting the algorithm, or a business owner with a podcast that isn’t converting — this episode will help you decide what role podcast monetization could play in your business.
This isn’t about adding more content to your plate. It’s about deciding whether a podcast can become an asset — one that supports online visibility, attracts aligned clients, and helps you build a profitable podcast without burning yourself out.
And if you decide podcasting is right for you? I’ll show you what needs to change so it actually works.
As al
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
”Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward.” <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.
Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!
Vinnie Potestivo, Editor-in-Chief of
I Have A Podcast®
