She Crushes ECom by Carina Hatton

She Crushes ECom

by Carina Hatton

Introduce yourself.

Carina Hatton wants to help your audience grow their boutique business. After scaling her own clothing boutique, Knitted Belle, to 7 figures, she is on a mission to help others do the same. Carina has always loved business. She started her own business at five years old, selling magazines door to door. Her first real job was as a cashier at a local garden center. She loved that job, and she learned to work every single area of the store at fourteen years old. Born from her entrepreneurial spirit combined with her love of fashion, Knitted Belle Boutique has truly been a dream come true.

Not only does Carina get to do what she loves, she was able to scale her online business to an impressive 7 figures. Having experienced the unique challenges of building a successful, online fashion business, Carina decided to put her knowledge to good use and help other entrepreneurs or soon to be entrepreneurs start and grow their business. She is now a sought after coach, having helped hundreds of boutique owners experience growth that they only dreamed of before working with Carina.

"Done is better than perfect!"

- Carina Hatton

Share an experience that has shaped who you are today.

I lost everything in 2013, including all but one business I owned. We lost our house and had to take bankruptcy. Mine is a comeback story...a story to show that anything is possible if you believe in yourself and are willing to take action and do the hard work to reach your goals.

Tell us about your podcast audience.

The audience is women age 25-55 who are interested in opening or scaling their business. We talk about strategies, and real things they can put into place to increase their sales and build their confidence. We also talk about goals, mindset and all the other things it takes to be a successful business owner.

What makes your podcast unique?

We talk about strategies women can use to be successful in small business - social media, Instagram, Facebook, finances, goal setting, behind the scenes of successful businesses, mental health and more.

Having a pre-Black Friday offer helps grab attention and boost sales before the big weekend. Create FOMO with a contest or limited-time discount.
Increase engagement leading up to the holidays. Run a social media giveaway and email your list to enter. This expands your reach when you later promote BFCM deals.
Capture emails from website visitors by offering an ethical bribe like a discount code in exchange for their email. Follow up with valuable content to build the relationship.
Analyze your data to identify your top-selling products or categories, then go all in on promoting those during Black Friday/Cyber Monday. Rely on proven winners.
Boost average order value with post-purchase upsells, via apps like Zipify. If your AOV is $50, an upsell taking it to $80+ is a game changer.
Other tips: Set free shipping threshold above your AOV to incentivize adding more items, layer products in images, send follow up emails with special offers.

This episode will help ecommerce businesses maximize profits during the critical holiday sales season!