Creating in Confidence

Spreadsheets and databases would quickly turn into show decks, TV pitches, casting calls, and talent “one-sheets” that would be used to propagate and propel the careers of some of the biggest brand names in modern pop culture, including Mandy Moore, Ashton Kutcher, Beyoncé Carter, Jessica and Ashlee Simpson, the Osbournes, “The Challenge” and “Wild ’n Out.”