We approach our audience with honesty, transparency and vulnerability. I am a fairly “masculine” man in my appearance but there is not chest beating, grunting or stomping about.
I am the first to admit that I haven’t gotten it all figured out and that I am not perfect; that I am a work in progress on a journey. It creates hope that you can do better. Men can connect with that because we no one wants to talk to mister perfect, he is un-relatable.